COLGATE EVERYDAY
2024
Year
Role
Product Designer Lead
Clients
Colgate-Palmolive & Ogilvy
Positioning Colgate as the go-to brand in Turkey with a seamless, gamified experience — powered by data, designed for loyalty.
Colgate took a strategic leap in Turkey by merging personalization, gamification, and system thinking to earn loyalty and maintain market share.
Key Words
User interface, User Experience, Advertising, Health, Leadership.
Strategy
The strategy focused on creating a gamified user interface to deliver the best deals and experiences, maintaining Colgate’s top-of-mind presence in the Turkish market. The solution also enabled the gathering of user data to enhance personalized offers and optimize user coupons.
Responsabilities
- Definition of Design strategies to build the user interface and experience of the Colgate Everyday Program.
- In user research ideate the interface. The methodologies applied in this context were: benchmarking, desk research, and mapping of the user journey to create the interface based on data-driven decisions.
- Design of wireframes, flowcharts, and storyboards to facilitate communication between the creative team and stakeholders.
- Design of high-fidelity prototypes on Figma.
- Collaborative work with copywriters, project managers, creative heads, and C-level executives.
Overview User research
User journey
Design System
A Design System is a structured set of guidelines, components, and tools that ensures teams create consistent, efficient, and user-friendly digital products.
In the Colgate Everyday program, I applied the system provided by Colgate-Palmolive to Ogilvy’s creative team.
Tokens
Main colors
#D2010D#FFFFFFSecondary colors
#D9D9D9#F0F0F0#333333#000000Icons
Shapes
